When you are designing a personal website, nothing is off the table. You can use whichever graphics you desire, the font you want, and you can even use the blog section to rant about the price of fish! However, when you are putting together a professional website, especially one for dental surgery, you need to be a bit more tactful.
After all, this website will be used to attract people to dental surgery, so there are some things you need to do to ensure the website is up and running in a way that does just that! So, in this article, you will be introduced to the dos and don’t of running dental websites.
The dos of website design
So, what are some of the things that you should be aiming to do with your dental surgery page?
Make it fast!
Faster websites are not only better to use for website visitors, but they are also preferred by Google bots which help with website rankings. So, to get your website up to speed you will need to make your website load quickly, especially on mobile devices.
Make it pretty!
A website that appeals to users and to Google bots is one that is laid out in a logical manner and has a lot of professional photos.
So, in order to design a dental surgery website that is successful in relation to SEO, it will need to flow logically and have professional images of your team on it.
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Link it to social media
There is more to platforms like Facebook than simply looking up your friends from school.
If you run a dental surgery and you have a website, you will need to link it to a social media page. This will increase the interactions between the platforms and will also allow you to appeal to a wider audience.
The don’ts of website design
Now, what do you need to avoid when building a dental surgery page?
Keyword stuffing
Not only can stuffing lots of keywords into a blog piece cause issues with how the piece flows, but it can also land you in hot water with Google. So, it is best avoided!
Not putting in accessibility
Have you ever been onto a website that allows you to change the language settings or the size of the font? This is an accessibility setting, and it can help you not only reach a wider audience of people but also helps with SEO and allows your page to look more professional.
So, if you don’t have accessibility programs built into your website, it is not likely to help with rankings.
Plagiarism
In the world of academia, it is a big no-no. And in the world of dental surgery websites and SEO, it is also a no-no!
In order for your webpage to rank highly on search engines, you will need to get a blog going and fill it with unique content about what it is that your surgery can offer. If you plagiarise the content from other websites, then it will not rank highly due to the Google bots.
So, aim for short, informative articles of about 500 words, with a plagiarism content of under 5% if possible.
