A strong patient attraction system is necessary for many different reasons. Firstly, it helps emphasize the importance of good oral health and visiting the dentist on a regular basis to your patients and secondly, it helps you market dental treatments to them.
A successful patient attraction system needs to be well thought out, planned in advance, and maintained on a regular basis. This ensures that it is working successfully for you 24 hours a day, seven days a week to attract new patients and ensure the success of your dental clinic.
Get in touch with a digital marketing team today that specializes in digital marketing and learn more about maximizing the potential that digital technology is able to bring with respect to attracting new patients to you.
Strong online presence
For a potent patient attraction system that is in keeping with current trends, you will require a strong online presence. This includes an engaging, highly professional dental website, attractive social media pages, email marketing, as well as advertisements on Facebook, Instagram, and Google.
Everyone searches online to explore their interests, needs, and necessities. It is more than likely that a patient will search online to learn more about what the dental practices in their area have to offer. They will look for any promotions that are running at the time and what new treatments are available to help improve their dental health or the appearance of their teeth.
When they do so it is important that a patient comes across your website before the websites of your competitors. You can showcase what you have to offer and emphasize your dental qualifications and experience, as well as the fantastic customer service that they will receive at your dental clinic.
You need to ensure they are not distracted by any special offers or promotions which your neighbors may be running at the same time.
Search engine optimization
Search engine optimisation is key to your patient attraction system. This means that your web pages need to be optimized for Google. They need to be easy to search, crawl, and index so that when patients are searching on Google to find a good dental practice near them your dental website will be one of the first websites that are presented to them on the search results list.
Approximately 70% of Google users only click on one of the first three websites on the list and will either get bored or change the search terms. It is important that you have a top position in the search results lists for dental practices in your area.
When users find your website, you should be able to show them what makes you distinguishable from your competitors. This should convince them as to why they should address their dental needs with you so that you can convert website visitors into loyal patients at your practice.
Contact your digital marketing team today and find out more about dental marketing, creating a strong online presence, and search engine optimization. You will increase patient numbers as well as expand the success of your dental clinic so that it continues to grow exponentially.